Magazine Facts

Significant (and surprising) facts about magazine readership

93% adults read mags
93% of adults overall and 96% of adults under age 35 read magazines1
300 million subscriptions
Americans purchase nearly 300 million magazines subscriptions annually2
87% still want print copies
87% of those interested in reading magazines on a digital device still want a printed copy1
11% read only digital
Of the total gross magazine audience of 1,580 billion, only 11% read magazines only on digital platforms3

Sources:

  1. 1. www.magazine.org/handbook
  2. 2. www.magazine.org/government/postal/EllenLevine_Testimony.aspx
  3. 3. www.gfkmri.com

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